The concept is basically akin to what several other cycling clubs already do:
If you have a GPS phone or garmin (or other) you can upload official times onto Strava.com. If you ride less high-tech, without a GPS, you can still ride the segment and compare your times, just you wont appear on the websites official listings. The idea is to encourage some camaraderie and some light competition.
The BSCC strava group is www.strava.com/clubs/bristol-south-cc
This is intended as friendly competition, designed to introduce riders to new hills away from their regular routes. The selected stretches of road are intentionally going to be uphill (e.g. slow!); on quieter roads, relatively free from traffic lights and crossings.... but please ride carefully nonetheless. You are responsible for your own conduct and safety... not the club!
This is a solo competition so group rides will not count.
Never ride dangerously and always abide by the laws of the road
Please ride them safely. And have fun!